Living in the digital age means that it is important for businesses to keep up with constant technological changes. Three billion people in the United States own smartphones, while only a little over one million have computers. With this increase in mobile traffic, companies may need to rethink their website designs. A website should have a smooth and flawless transition from a desktop computer to a tablet to a smartphone.

Mobile Optimization vs. Mobile Friendly

A mobile-friendly site means your entire website is shrunk to fit on a mobile screen. Tiny buttons and lots of zooming does not sound very consumer-friendly, right? That is where mobile optimization comes in. With mobile optimization, your website will be able to adjust to a smaller screen by having bigger buttons and an easier navigation process.

Here is a list of ways to make your website more optimized for the ever-expanding mobile world:

Audience

First, you must be aware of your audience. You should understand the people who are searching for your company and clicking on your website. Is your audience more likely to be looking at your webpage on a phone or on a desktop? This will help you to decide if you should move forward with the mobile optimization of your website. Determine how your customers use your site; are they searching for your blog posts or inquiring about a business opportunity? Once you hone in on what your audience wants and needs from you and your company, you are then able to take the optimization to the next level.

Think Small

We have all been there, browsing on our phone and we get bombarded with large fonts and photos on a website. It is overwhelming and does not make for an enjoyable browsing experience on our mobile devices. It is best to try to get rid of the clutter on your website when you are optimizing it for mobile use. Keeping your website simple will enhance the visual appearance and navigability on a small device. Once you understand your audience, you can begin to decide what is most important to showcase, and prioritize these features to cut down on the clutter.

Easy Navigation

A user on your website should not have to pinch and zoom in on the screen in order to fill out forms and contact information. If the user begins to get frustrated, then they are less likely to continue using your site, thus your company may lose a potential customer or client. Simplifying the buttons and navigation tools on your website will allow users to navigate the website more easily, making them more likely to revisit your site in the future.

Improve Your Site’s Loading Time

Everything online is quick and easy to access. If you website takes a while to load, then your audience is going to move on to another company whose website has a faster loading rate. In order to keep your loading time down, you should consider resizing your images, which will make the biggest impact in terms of efficiency. Improving your site’s loading time will in turn improve your users’ experience.

Regular Check-Ins

It is important to keep tabs on your website from time to time. Simply searching your own website on your mobile device will do the trick!

With these tips, your website will be much more optimized to survive and thrive in the mobile world.

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