Basically integrated marketing is a strategy aimed at creating a unified method of reaching your prospects. It takes all the available marketing options into account and implements them in a way that is consistent throughout -It’s not rocket science, it’s social science.
Its main objective is to complement and reinforce the market impact of each method, and to employ the data generated by these efforts in product development, pricing, distribution, customer service, etc. It makes your company much more effective in the long run.
By example your company says the same things on Twitter, Facebook, your website, your print ads, your radio spots, the networking mixer and the super bowl television commercial. You don’t have the budget for the Super Bowl spot? That’s where we come in. Examining your strengths, your position and the budget (you do have a budget right?) and making it work. We’ve been doing this a while, trust us on this one.