Hangar Theatre

Since 1975, the Hangar Theatre has been a staple of the Ithaca community. Due to the immense popularity of the venue’s performances, it expanded its programming to offer more shows and times. However, this expansion meant that its increased capabilities no longer fit under one brand. The Hangar Theatre hired Communiqué to create two new identities for the theatre for all of its offerings to fit under their brand umbrella.

To do so, Communiqué recommended splitting the Hangar Theatre into two separate brands, which would enable the theatre’s capabilities to have their own identities.

Implementing two separate brands involved designing a logo for both the Hangar Theatre and the Hangar Theatre Company. This helped differentiate the physical venue from the company that puts the shows together. Additionally, this meant using both identities aided in both the theatre itself and the company in promotions for shows letting consumers know that the theatre and the theatre company work together to host the various different shows.

Branding

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    Logo

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    A Christmas Carol Campaign: #Humbug Sticker

Brand Standards

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  • Hangar Branding And Usage 2017 D
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Website

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Video

Radio

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