Iroquois Healthcare Alliance

Iroquois Healthcare Alliance (IHA) serves 54 hospitals and health systems in 32 counties of Upstate New York.  Our broad alliance of voices has helped IHA expand its focus to patient safety, healthcare reform and the recruitment and retention of the nation’s best healthcare workers.

The “Take A Look” program aims to expose healthcare professionals in training to practice opportunities in Upstate New York communities.  Through 3-day guided tours, participants are encouraged to learn about Upstate New York hospitals, medical staffs, communities and cultures through hospital, FQHC, and ambulatory care site visits.  IHA wants Upstate New York to be top of mind when these individuals begin their job search!

In the spirit of the Take a Look mission, Communique D & M Inc. was hired to develop a communications plan, content strategy, positioning statement, and brand to support the Take A Look program.  Communique was also hired to storyboard and execute a recruitment video to build marketshare and awareness about securing a medical career in Upstate New York.




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