Luna College

Laurie Linn, President of Communiqué, had the honor of presenting at SUNY CUAD, State University of New York Council for University Development. Her presentation centered around a very popular marketing topic, “How to Create a Digital Branding Strategy”. Luna College had just completed a comprehensive research study with results indicating that Luna is viewed by target audiences as a liberal arts college without academic rigor. Luna College’s leadership desired to reposition the college to stay competitive and built consensus to reposition the college as a science and technology institution offering world class curriculum in a learning centered environment.

One of the first marketing initiatives to achieve this marketing strategy was to rebrand Luna College for several digital platforms, including website, SEO, SEM, blogs, social platforms and digital ads.

*Luna College was created for the purposes of the SUNY CAUD presentation.

Logo

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  • Luna

    Former Logo

  • Luna Logo 1 (3)

    Rebranded Logo

Tagline

Former tagline: Start with a dream. Finish with a future.

New tagline: Inspiring innovation and discovery.

Website

Google AdsCopy Of Luna College Fb

Digital Ads

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  • School Of Science And Technology

    Facebook Ads

  • Screen Shot 2019 08 13 At 11.42.41 Am

    Instagram Ads

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    Retargeting Ads

Blogs

Several blogs were written with keywords included as well as descriptive links to increase the website’s SEO.

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  • Screen Shot 2019 08 13 At 11.51.31 Am
  • Screen Shot 2019 08 13 At 11.54.21 Am

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