Southern Tier Craft Beverage Promotion Program

The purpose of the Southern Tier Craft Beverage Promotion Program was to develop a regional marketing strategy to link craft beverage producers, crop processing facilities and farms growing craft beverage grains across 14 counties in the Southern Tier of New York State. The logo/stamp is intentionally easily customizable, allowing different producers to include an acronym identifier for their specific location (e.g. BGM, ELM, COOP, ITH). Communiqué designed a customizable marketing toolkit, including billboards, tap handles, coasters, barware, web templates, social media templates and more. The goal was to provide the toolkit to small craft beverage businesses in the region who lack marketing resources.

Branding

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Billboards

Billboard Sample

Billboard 02

Tap Handles

Tap Handles

Web Templates 

Web Template

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