Despite inheriting a prestigious reputation from Cornell University, the College of Engineering has its own unique identity. While the logo is red to represent pride in its affiliation with Cornell University, the College of Engineering portion of the logo is bolded to distinguish itself. We chose to use interlocking circles for the logo since the shape is easily recognizable. As a school for engineering, the College of Engineering has a major emphasis on thinking that goes beyond the traditional departmental boundaries. With a combination of students and faculty working together to break through the intellectual barriers, this inspired the tagline “Accelerating Innovation.” Instead of waiting for innovation, the faculty and staff at College of Engineering are speeding up the clock by coming across various disciplines to create strategies for curing Alzheimer’s and heart disease as well as robotic devices that can play soccer, swim and think.