While it is important that eCornell gives executive and professional development to students in over 30 programs, the key is how they do it. eCornell provides its students with the efficiency of a Ivy League classroom combined with the flexibility of learning online. In creating a general brochure design, we wanted to encompass that. With the tagline of “Reaching Your Organization’s Goals”, the outside of the brochure shows how the student has a wide array of tools all at their disposal. On the inside, the brochure continues the theme of the tagline by explaining how they will help you achieve your goals as well as the needs of your organization.