For over 175 years, Tompkins Trust Company have honored their promise to not only earn the trust of the community, but provide them with long-term value as well. With community a crucial piece of their identity, Tompkins Trust Company has hosted an annual shred day where people can have documents shredded for free. With this in mind, we created a campaign that advertises how Tompkins Trust Company supports the community. We were able to reinforce this in the print advertisement by including the community partners Tompkins Trust Company worked with such as Cayuga Radio Group, Finger Lakes Recycling, and Ithaca Reuse. With sustainability being an important value to the community, we wanted to emphasize that the event will be held on Earth Day.