The best marketing doesn’t feel like marketing.
Integrated marketing is a strategy aimed at creating a unified method of reaching your prospects. It takes all the available marketing options into account and implements them to your best advantage and in a way that is consistent throughout. It’s not rocket science, it’s social science.
The objective is to complement and reinforce the market impact of each method, and to employ the data generated by these efforts in product development, pricing, distribution, customer service, etc. This will make your company more effective in the long run.
By example your company says the same things on Twitter, Facebook, your website, your print ads, your radio spots, the networking mixer and the super bowl television commercial. You don’t have the budget for the Super Bowl spot? That’s where we come in; examining your strengths, your position and the budget and making it work.
We’ve been in business for over 20 years. With time comes experience. When you hire us you will be hiring a strategic partner. We are not task masters; we are innovators, we are idea generators, and we are entrepreneurial. You can count on us to developing big picture marketing strategies that increase your bottom line and move your organization forward. We work with senior leadership to develop overarching goals that not only focus on external marketing, but internal marketing as well. Communiqué creates a marketing culture with a core pulse that beats through an organization, providing brand equity, favorable positioning, and competitive differentials in the market place.
The initial market research we do will give us keen insights into your organization that allow us to develop superior communication programs and strategic planning techniques.
Our methodology for focus groups involves gathering opinions and impressions from primary target audiences and subsets of target markets. We gather qualitative and quantitative research to meet the needs and expectations of the target markets. This allows us to effectively communicate through several marketing channels, or specific communication portals depending upon what we uncover in our research.