In today’s Internet-driven world, it is critical that your website ranks highly in search engine results, especially Google. Ranking within the first top ten results on a search engine results page (SERP) increases the likelihood of your website being visited by potential clients. This can be achieved through the use of SEM (Search Engine Marketing) and SEO (Search Engine Optimization). With two Google Ads certified team members at Communiqué and years of digital marketing experience, we can help your brand improve its overall ranking with a targeted digital strategy.
SEM works through paid search strategies. You can set the budget or we can recommend one, thus improving your company’s spot on a SERP. By identifying keywords that may be used during searches, we can highly target consumers as they search for your business’s offerings as well as target a specific geographic location.
SEO works to organically improve your site’s ranking on a SERP through the use of targeted keywords throughout your website and within content shared to social media. Communiqué can recommend appropriate keywords and help you create content based on the identified terms that will increase your site’s ranking.
Both strategies work in concert to improve the overall ranking of your website and ensure it shows up first to consumers.